“It was exciting to be a part of the CBR World Championship with the Mahindra “Max Moment,” putting the best rider, on the best bull for the chance to win the industry’s best tractor,”
Houston, Texas (July 30, 2012) – Mahindra USA, the number one selling tractor brand in the world based on volume, partnered with Titan Machinery to sponsor a Max Moment at the 2012 CBR World Championship in Cheyenne. Thousands of Frontier Day fans were on hand to see three-time PRCA World Champion, J W Harris, ride the Bounty Bull, Ropin Dreams, to win a new Mahindra Max Tractor. Among the fans in Cheyenne were several executives from Mahindra.
During the Titan Machinery Mahindra Max Moment, Harris successfully rode the bull for a crowd-pleasing 93 points, earning the revolutionary new Mahindra Max Tractor valued at over $15,000. Harris will have no problem putting his new Max to great use.
“I own my own ranch in Texas and this great tractor will really come in handy. This was a once in a lifetime opportunity to ride this bull, for this prize at the ‘Daddy of em All’ in Cheyenne and I want to thank Mahindra Tractors and CBR for a great night,” said Harris after his win.
“It was exciting to be a part of the CBR World Championship with the Mahindra “Max Moment,” putting the best rider, on the best bull for the chance to win the industry’s best tractor,” said Mani Iyer, President of Mahindra USA. “The highlight of the evening was watching JW Harris Rise to the occasion and, accepting no limits, successfully ride the previously un-ridden bull, Ropin Dreams, to win the Mahindra MAX. I enjoyed handing over the keys of the Mahindra Max tractor to JW along with the assurance that Mahindra MAX is as strong as a bull, but definitely a lot more comfortable to ride.”
“Mahindra USA’s five-year sponsorship of CBR, continues to grow and evolve with the sport,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “We are proud to be CBR’s second longest tenured sponsor and the addition of Mahindra’s “Max Moment” at the CBR World Championships demonstrates our commitment to developing innovative partnerships that are meaningful to our customers and CBR fans.”
Scott Davis, of CBR concluded, “Mahindra Tractors is one of our longest-tenured partners. Mahindra has been here for the evolution of CBR, dating back to our days on Outdoor Channel, through RFD-TV, GAC and now to FOX Sports Network. The opportunity to offer one of our riders a chance to ride for Mahindra’s newest product – the 25HP Mahindra Max – was something that we were really excited to activate at the 2012 CINCH CBR World Championships. That type of activation and product integration is what Brands are now seeking through sponsorships with sports properties. CBR is proud to activate such a program for a great partner like Mahindra Tractors – we look forward to doing more like this with all of our partners in the future.”