“Our customer and dealer first strategy has led Mahindra USA to an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty rating”
HOUSTON, TX – Mahindra & Mahindra Ltd., Automotive and Farm Sector, the world’s number one selling tractor manufacturer, rolled out its two millionth tractor from the company’s Kandivali plant in Mumbai, India, on February 27, 2013. The company achieved this milestone by doubling its global production in less than a decade. The first million tractors were produced over a nearly 40-year span, beginning in 1965 with the first Mahindra tractor.
Mahindra USA, has contributed to this milestone in the company’s history through its steady growth in the U.S. and Canadian tractor markets over the past two decades. It is currently ranked among the top tractor manufacturers and is the fastest growing tractor brand in North America.
“This is a time for us to challenge ourselves and continue building on Mahindra’s success. By providing quality products and outstanding service to our customers we have gained significant ground in North America and we are not done yet,” said Mani Iyer, President of Mahindra USA.
“Mahindra’s brand recognition and reputation in the North American market is built on the strong foundation and long history of providing quality products and unwavering commitment to our dealer network,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “Our customer and dealer first strategy has led Mahindra USA to an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty rating. This dedicated strategy will continue to be the cornerstone for our long-term growth plans in the North American market.”
Mahindra became the number one selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.
Mahindra “Rise” is a culture and philosophy of Accepting No Limits, Driving Positive Change and Alternative Thinking.