[Scooby074]

My thoughts are that the Chinese dont necessarily want Hummer just for the vehicles. The company that wants to buy hummer also makes heavy equipment.

So if you were that company and trying to launch into the European or North American market, being able to use a brand like Hummer on your equipment would be invaluable.

Think of the brand recognition that a Hummer excavator or tractor would have in the English speaking world. The image that goes with the name is what theyre buying.