Re: 2009 Model Year Pickup Truck Sales YTD Let's see, if you add the Silverado sales to the Sierra sales, same truck, same assembly lines, same General Motors, there's twenty thousand more vehicles sold than made by Ford.
The percentages down are close and what hurts the Ford position, is they have the latest edition of new trucks out there. Their F150 is a newer version of their truck than the Silverado/Sierra version is of the GM brands.
Usually the latest and greatest leads the sales in trucks for the consumer market.
What I see is two forces at work in the truck sales. There are those who have to buy a new truck and are going for the latest greatest. Then there are those who are bargain shopping. Ford, Chrysler, and GM are having fire sales. That would explain the narrow difference between Ford and GM sales and why the foreign brands aren't moving much. The foreign brands are not having the fire sales and neither one has a latest greatest model hitting the market right now.
The big three have always been hand in hand with Washington. The only difference now is Washington has taken the lead position in their dance because the big three weren't light enough on their feet when the music changed.
Last edited by wroughtn_harv; 07-04-2009 at 01:21 PM.
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