Re: Too far away?
Location is not that important for this market. The important thing is to stay in the public eye, continually. You need a visible presence but it doesn't have to be real estate, it can be a virtual presence.
Think about CocaCola - nobody knows where the local bottling plant is, but every public activity in the community has big Coke banners everywhere. As a consequence Coke has the largest market share.
Here in yuppie California, sponsoring several suburban youth soccer teams would be an inexpensive way to get visibility to people who recently moved to 5 - 20 acre 'estates' and discover a CUT makes an impressive lawnmower. Involvement in high school football might be a link to customers in many areas via outstanding player awards etc. Advertise continually on talk radio if that's where your customers are. Sponsor a huge country music concert, or revival, jazz festival, fishing contest, whatever, at that lake and everyone will know who you are! Probably everyone in america has heard of Woodstock, a promotion that grew a little beyond the promoters expectation.
As the others have noted it's no big deal to drive a few miles to a dealer. But the dealer must be well-known, ie have a continual 'virtual presence' in everyone's mind, to inspire that drive.
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