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07-16-2012, 08:52 PM #31
- Join Date
- Nov 2011
- we make DF Brand Trators
Re: what is your take on direct selling for tractors and implements?
I couldn’t agree more. The end-user is the final consumer, while the dealer is kinda a partner to the OEM. Frankly speaking, many exporters have engaged little in relationship with the end-users. The usual way is to totally authorize the dealers to take care of the consumers. But not every dealer is that responsible, when the demand is going down, some of them will turn to other OEMS. Then if the exporter could not find a replacing dealer in time, the end-users are kind of abandoned. This is one of reasons I want to directly engage with the end-users.
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