He's either full of BS or he's selling another brand with better profit margins. I'm here to tell you for a fact that LS will be less expensive than any other brand and will be a larger machine with WAY better specs
I bought a brand new J2023 at the beginning of last year. I paid $12,200 for my machine, which included the front loader. Not even the smaller, lower spec SCUTs from JD, Kubota, and Massey were even with $1000 of that price. Tell you what, you call Magee Equipment in Poplar Bluff, MO and ask for Doug Jackson. Ask for a quote on a J2023 and you'll see for yourself. I'll even send you a photo of my receipt. I still have it in my owners manual.
LS is not a no-name, expensive brand. LS has been making the Boomer Series for New Holland for many years. Is New Holland a no-name brand? Well anyone owning a New Holland Boomer is actually owning a LS with different decals. I suggest doing a little more research before making such ignorant (used in the technical sense) comments. Or better yet, listen a little closer to those of us who own LS tractors since we have direct, firsthand experience.