I wonder if TYM dealers will charge a different rate on Cabela's machines. This selloff has to be a huge PITA to them.
I would see this as a great advantage to TYM dealers if they choose to make it so:
1. Cabelas is responsible for performing all warranty work so they do it with cabelas service centers or pay TYM dealers to do it . . . or they hire 3rd party service centers to do it. TYM dealers can't lose on this because if Cabelas is paying a TYM dealer in an area where no cabelas setvice center can do the work . . the TYM dealer charges their rate . . not a warranty rate. Otherwise the TYM dealer wouldn't have gotten the work anyway . . TYM dealer can't lose on this.
2. TYM dealers may not sell big piles of tractors in an area where Cabelas has a bunch of them to sell . . but guaranteed they will get lots of prospective contacts for quotes and implements cabelas is out of, and services work that is not warranty related.
3. TYM dealers can't "lose" when it comes to competitive quotes against Cabelas product. Why? Because the worst thing that happens to a dealer is to create long term negatives like "the TYM dealer is too expensive on everything". The point is, everyone can essily understand and excuse the TYM dealer quote as being higher than the Cabelas closeout quote. Everyone knows closeout is an artificailly low price . . so no one blames TYM dealers for not being able to match the price at Cabelas. But again . . It brings the prospects to the dealership where they can say they will be able to service any non-warranty needs and after-warranty needs . . so prospects get a positive view of the TYM dealership.
4. In effect . . TYM dealers are getting a ton . . a ton . . of free advertising and awareness recognition. All they have to do is be smart. The opportunity for TYM dealers is great for the long term benefits (at no cost to them), they can potentially pick up some warranty work at their normal shop rates and with no risk or hassles or inventory requirements or battles with the TYM company, AND a TYM dealer can get the Cabelas prospect "exactly the size and features" the prospect desires if Cabelas has 3 sizes left that aren't the prospects desire.
If I were a TYM dealer right now, I'd be spending time and effort getting my dealership spic and span clean and have displays looking handsome. Evety employee would have new looking shirts on and the outside would be tidy and a focus on employee smiles and customer prospect focus. I'd have a handout on the dealership and plenty of brochures. And normal open house spring events should be boosted in desirability now . . now . . now.
Why? Because this has opportunity for TYM dealers written all over it. Someone else (Cabelas) is paying for the TYM business to thrive.
If you think this is bad for TYM dealers . . you aren't recognizing the publicity and motivation desires it is creating in prospects and in the TYM business model in my opinion. But TYM dealers need to be smart . . they don't need to discount excessively . . they need to show they have great selection, clean and tidy operations, and will be around next month with solutions and stability.
All smiles at the dealerships . . all clean and pleasant . . its show time and most of it is completely free of cost to them
