Yes, apples to apples. I compared the Kubota 5030HSTC (Kioti does not even have a hydro in this size) to the 50hp Kioti last year. I found that the weights were basically identical (not what you'd be lead to believe), the Kubota had more power, a stronger loader, a nicer cab, and a lower price. That was in addition to the Kubota dealer being required to stock nearly every commonly used part and to also have their technicians trained by Kubota. The Kioti dealer was nice enough, but his price was higher, he basically stocked no parts, he stocked about 4 or 5 Kioti tractors, and had no mechanics Kioti trained.
Pricing is very regional, but make sure that you do compare apples to apples. Kioti is a pretty decent looking relatively new company here in the states, and relatively new overall when compared to Kubota. For some reason Kioti does not have near the requirements as Kubota for their dealers, so you will certainly see a much larger variety of sizes in Kioti dealers. The largest I've personally seen stocked about a half a dozen models. I assume that is why you generally see posts that people just "ordered" their new Kioti. Their dealers are not required to stock near the number of tractors or parts as Kubota. Be it fair or not, there is a rather large disparity in resale values of the tractors as well. For me, there was considerably more bang for my buck with Kubota over Kioti.
I was actually able to get a JD priced within a few hundred dollars of the Kioti model when I was shopping. Again, to compare "apples to apples", they don't compare. You cannot compare the company history, the dealer network, the dealer trained technicians, or the parts inventory required to be stocked.
If you opt to not weigh the above mentioned factors, I'd recommend that you go look at a Tractor King at Rural King. You will get more hp and weight for the dollar, and there is less of a chance that the Rural King store will close shop and be gone next week. I'm not blaming the Kioti tractor, but two of the three Kioti dealers in my area have closed and the last one is now selling more Branson tractors than Kioti. The Branson tractors weigh more and cost less. You can also get the Cummins engine in the Branson tractors. Also, you can get a heck of a deal on a Jinma tractor. There are lots of guys on here why say that they would put their Jinma tractors up against any other tractor.
Really, make sure that you do shop apples to apples. It does cost, and most people think it is worth something, to have factory trained technicians and dealers that have a good supply of tractors on hand and are required to stock most parts that are needed on a regular basis. These are the items that I discovered when I was under the impression that I could buy "the same thing" for less money. In general, I've found that nothing in life is free. If you really do get more for less money, it would seem that Kubota would not have over 60% of the compact tractor market in the U.S. If you take John Deere and Case New Holland into the formula, I just don't see where over 90% of the tractor buying public can be making such foolish decisions.