I also don't think ASV had a choice. Dealers have been dumping ASV dealerships all over the country - three dumped ASV in Souther Ca.
They can't compete with CAT's Service.
I went back and forth for a year, Cat - ASV, Cat , ASV, and finally after not feeling good about ASV service ( around here anyway) I had to go CAT, and I have to say I couldn't be happier. And yes it does boil down to service for me.
When I needed a lube service they sent down a 250K service truck with every filter, lube etc. on the rig, and serviced me in the field, and was in and out in a couple of hours. With ASV I would of had to travel a couple of hours each way, leave it, and return a few days later, not for me.
I feel I got the best of both worlds, CAT service and ASV under carriage.