I looked at some White lawn tractors at the local small engine dealer here in Waco when I was looking to buy a lawn tractor. They were billed basically as a poor man's Cub to me by the salesman. Upon inspection, it looked like the deck was similarly made to the low end Cubs. The steering assembly was held in place by the plastic dash as in the low-end Cubs, no other support was used.
All in all, pretty much equal in function to the $1999 cub, but about $200 less because of some missing minor niceties. One thing I remember was a very small gas tank (1 gallon or so) situated under the hood. I think they are positioning the White brand to hit that market between the $1k and $2k buyers, as did JD with their versions commonly sold at HD.
The lack of steering support and the relatively light connection between deck and frame were the biggest thing that turned me off of the Cub and White. Ratcheting up the price to the $3k range in the 2xxx series of Cubs opened the door to other competition, including some other JD's and what I ultimately bought, a Kubota 1670.
Not to say anything bad about the White or the Cub 1xxx series. If my property wasn't so hilly and bumpy and I didn't weigh to much for my height, they would likely have done an admirable job.