<font color="red"> Dealers should give customers a good price and should make a fair profit. </font>
Jon, Maka & Bigtractor . . . being in business myself, with public sales figures known to be grossing over $100 million a year in sales, I think gives me some perspective on pricing. Wether I like it or not, my customers often know exactly the prices I pay, and often know exactly the deals I get in my industry. So let me pose a question in regards to your statement. If Wal-Mart and Toy-R-Us both sell the identical toy, and one of them is selling at a higher price than the other, who is making a <font color="red">fair profit</font> and who is taking advantage of the consumer? Or is it that both are making a fair profit? Now assume both are in the same town, in fact both are on the same street within 1 mile of each other, so we can assume the property taxes, labor costs, rent, etc are equivalent. And if the item is not on sale, but simply being sold at list, is that gouging? Take furniture as another example, or perhaps jewlery . . . if you don't buy it for at least 30% off then you are being gouged so as tractor buyers, how are we consumers supposed to know unless we ask? And when something is quoted at list, or very near it, why should we accept it? In fact I don't care to know what you make, but I do care what I pay.
And a follow up, what about the dealers who do not give a fair price the first time? You know the ones who make consumer haggle. Why sould we even have to endure that? Isn't that just a way of saying I'm going to charge you a high price and wear you down until finally cave in and pay me or until you get tired of my games and go to another dealer. Sorry, but I don't want to play games.
And another follow up regarding you not asking about car pricing from a dealer, I can understand you might not want to do that, but he reality is that Consumer Guide, Edmunds, Kelley and even a dozen national magazines like Automobile, Car & Driver, and Road & Track all publish list prices, invoice costs, and in some cases information about floor planning and other costing information that allows consumers to be far more educated. So all that said, isn't this just a case of dealers and manufacturers protecting their own turf and trying to inflate prices?
Now I don't know about all brands of tractors, but I've had two dealers tell me that they can earn volume discounts and rebates or incentives. That may not apply to all brands, but it apparently does apply to some.
This is not called 'the information age' for no reason. We all are using the internet for the purpose of gaining and sharing information. But even before Al Gore invented the internet, consumer magazines and periodicals began publishing pricing and comparitive information about many different market segments from cars to washing machines. And now that compact tractors are becoming so very popular, it only makes sense that we share that information. . . and you don't have to like it, but it is a reality of business and if your business model does not embrace it, then I suspect that you will be fighting all the way to the poorhouse at some point in the future. Just as some businesses thrive on cutting cost, others thrive on providing service, but only businesses that provide a high level of exclusivity for their product (such as Tiffany) seem to thrive without giving discounts. Folks, these are tractors we are talking about, not Tiffany originals.