Low-Priced Tractors Made in New Thai Plant

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mike4038

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Kubota to Export Low-Priced Tractors Made in New Thai Plant

January 3, 2008

Kubota Corp. plans to export low-priced tractors manufactured at its new plant in Thailand, which is scheduled to start operation in 2009, to neighboring countries, the United States and Europe, according to President Daisuke Hatakake.

Hatakake said in a recent interview with Jiji Press that the major Japanese farm equipment maker also plans to supply cast iron pipes produced at its joint venture in India, which was launched this year, to African and Asian markets.

The company earlier this year announced its entry into the Thai market due to expected demand from the country and neighbors such as Vietnam, where rice cultivation is being rapidly mechanized.

Hatakake said Kubota's tractor sales in Thailand are expected to surpass those in Japan by volume as early as next year.

Suggesting an intention to make the Thai plant a production foothold in the company's Asian business, Hatakake said Asian markets are seen as promising for Kubota due to potential demand for Japanese rice-cropping equipment and large-scale rice fields that are more than three times the size of those in Japan.

Kubota will need to reinforce its facilities in Thailand in the future and the company is eyeing the possibility of establishing a sales company in a neighboring country such as Vietnam, Hatakake said.

Kubota expects to export inexpensive tractors made in Thailand to the United States and Europe, in order to come out on top in fierce competition with low-priced products from India and China, he said.

On the cast iron pipe operations, Kubota is set to shift its focus from Japan to overseas markets, the president suggested, citing inadequate water infrastructure in the Middle East and Asia outside Japan. The company intends to meet rapidly growing demand in India, while making forays into African and other Asian markets, he said.

Source: JCN Network

Kubota to Export Low-Priced Tractors Made in New Thai Plant* - 01/03/2008 - Construction Equipment
 
 
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