Question for Mahindra Dealers

[skidoorider]

I am a lawn and garden power equipment dealer in the Midwest US. I am looking at putting in a compact tractor line (even in a down economy..) to expand my product offerings. Within a 20 mile radius of my store is 1 Kubota dealer, 1 Montana dealer, 1 Cub/Yanmar dealer, 1 New Holland dealer and 1 Deere dealer. We have researched several manufacturers and feel that Mahindra is a quality product at a competitive price for our area. My question...how tough do any dealers in here feel that it will be to get the Mahindra name established with the aforementioned brands surrounding us?
Thanks in advance for your opinions.

RB

[AchingBack]

RB, I am not a dealer. I do know something about the way humans are attracted to colors, and red is a very strong attractant. If you decided to sell Mahindra, you'd have two advantages: Reliability, and the color Red.

[Erik_in_Hoyt]

if you provide good service, the tractors will come close to selling themselves.
having a demo day here and there should help some, too.
Check around with the competition and see what sizes they sell the most and that'll give you an idea of what models you might want to have on hand.

good luck!

[JoelD]

Good luck with what ever you decide to do.

The more dealers the better, for what it's worth, I vote for Kioti, I know that was not your question but I thought I'd throw it out there.

Seriously, good luck,
Joel

[skidoorider]

The main reasons that we have settled on Mahindra......
(1) They already have established dealers in the southern part of our state and the northern part.
(2) They have convinced us that they are committed to establishing a stronger dealer presence in our state.
(3) In the present state of our economy, they have a new dealer program that we are comfortable with.
(4) Their equipment line compliments our current product offerings.
(5) They actively support motorsports.
We're gonna take the plunge......

RB

[coobie]

Originally Posted by JoelD

Good luck with what ever you decide to do.

The more dealers the better, for what it's worth, I vote for Kioti, I know that was not your question but I thought I'd throw it out there.

Seriously, good luck,
Joel

DITTO,and do your homework !!For your own personal benefit call mahindra customer service in Tomball texas and ask a tough question about the loader breakout points on a model 4110 with FEL and see if they can anwser this question correctly.Good luck.coobie.

[MessickFarmEqu]

with that much competition in your area, don't expect to turn much of a margin. In a highly competive area its unusual to get more than a few % on a sale. If even a third of your inventory starts collecting interest for a few months you'll be in the hole in no time. You need to be planning to support your business based on parts and service. If your not selling 100+ tractors a year its tough to really turn a good profit.

[tractorErnie]

Originally Posted by MessickFarmEqu

with that much competition in your area, don't expect to turn much of a margin. In a highly competive area its unusual to get more than a few % on a sale. If even a third of your inventory starts collecting interest for a few months you'll be in the hole in no time. You need to be planning to support your business based on parts and service. If your not selling 100+ tractors a year its tough to really turn a good profit.

That's funny !!
Im surrounded by 3 deere 2 massey 1 kubota 1 challenger and 2 junk dealers, all whithin 25 miles.

Yet we manage to sell more tractors than most of them.
Its called a good price & service after the sale, period.

There's no magic bullet, its called price & service, word of mouth travels faster than a fancy ad.

Yes, we sell Mahindras..... lots of them !

[Erik_in_Hoyt]

RB,
that sounds like fair logic for picking the direction you are -- good luck!
While price may get them in the door once, customer service and support is what keeps them coming back! (and recommeding you to their friends/family)

Hope it works well for you.

[skidoorider]

Took care or the paperwork today. We should hopefully be be up and running (and learning!!!) within the next month or two. Myself and my employees are extremely excited about this opportunity to expand our business horizons.

RB