I am surprised that every new tractor does not come with a hat. For the cost, the amount of brand recognition that would be achieved would far out way the expense. Here in the Fraser Valley I had not herd of Mahindra until We started looking for a new tractor and only became aware of them via the Internet. I have spotted 4 or 5 since in fields from the road as I have driven by. My friend (owns 2 tractors, father-in-law a farmer) stopped to look at them as he drove by a dealer in the interior. He had never herd of them either. I think that $10 hats to new owners would increase the brand awareness a great deal.
Cam