 Re: Mahindra advertising on TBN
I'm not sure how they are doing it, but my local dealer has somehow managed to get a Mahindra ad across the entire bottom of the front page of our local newspaper. It's been there regularly for the past couple of months. I've never before seen ads on the front page!
They also have the most predominant ad on the local newspaper's website. For a long time they had a pretty good sized ad for their McCormick tractors and Vermeer products, but the Mahindra ad is much bigger, and quite eye-catching.
They have a billboard on the highway, not far from my house. It has advertised McCormick and Vermeer for a long time. My guess is, it will soon feature Mahindra.
When I last stopped by, my dealer had about 20-25 Mahindra's on the lot, and far fewer McCormicks -- and they only became Mahindra dealers last April. This is in a rather sparsley populated county that spans about 40 x 60 miles, with less than 10,000 mailing adresses -- probably much larger than New York City or Chicago, but with far less people than the attendence at a medium sized-college football game. In May, I believe I bought one of the first three or four Mahindra's this dealer sold.
Mahinda couldn't have picked a higher quality dealer. My experience over the years with this dealer has been zero defects for new and used equipment.
Somebody is doing something right at Mahindra. Good dealers. Good Support. Good advertising.
I just wish that Mahindra was American owned and American manufactured.
On the way to work this morning, I heard that, as of this week, Toyota would surpass Ford as the #2 manufacturer and supplier of cars and trucks in the U.S.
I'm glad that India and Japan are friendly and peaceful nations.
Knute | 
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