The SAE doesn't "set" the specs, engine manufacturers do. The SAE tests filters to see whether those specs set by engine manufacturers are met.
As for a dealership's "house filter", we're a dealer for several lines of equipment....and a lot of it is expensive stuff. There is no way we would intentionally install a cheap filter in the hope that it would generate some engine work revenue later on. I seriously doubt that goes on anywhere. A lot of people read these posts, and the simple fact that that was even mentioned means that somebody is going to repeat it, and whoever they repeat it to...will tell someone else. Before long, it will have gained a similar amount of credibility as the "oil filter comparison sites" seem to enjoy.
If anyone would like to see whether that theory has any merit, they could most certainly visit any dealership they'd like and ASK to have the "house filter" installed on their vehicle or equipment, or they could buy one at the parts counter and carry it out the door. It will have a brand name/part number/etc. on it that makes it identifiable. I don't think it would be too hard to do a little research and see if it received a pass or fail from the SAE.
I'm betting comfortably on "pass".