I think the "time" measurement is different on different cars. I had a Chevy Cobalt that was not driven much and the computer didn't alert after a year, but I now have a Ford Fusion that isn't getting a lot of miles and it seems to alert after a year even with limited mileage.
When synthetic oils came out they were slow to gain acceptance because they were expensive and people would not believe the claims of 20,000 mile or 1 year oil changes that Mobil-1 originally claimed myself included.
Now they are popular and in many instances required so we willingly pay for the performance benefits although most users don't use the extended drain capabilities.
I became a believer in the 80's thru testing we performed while developing the
US ARMIES BRADLEY FIGHTING VEHICLE's HMPT-500-3 (600hp) hydrostatic steering transmission in Dalton Massachusetts..
In those days the oil fill of 15 gallons would be good for 110 hours of Dyno time before efficiency was noticeable and required changing.
Engineering wanted to see the benefits of the synthetics if any so a test was performed.
As mentioned above the Mil Spec oil used which was Shell Rotellta T 15w40 required 110 hour changes.
The synthetic oil tested was Mobil Delvac-1 5w40 and controlled testing confirmed that performance loss was negligible after 440 hours with no oil changes.
Teardown and inspection of the transmission revealed that all internal components were suitable for continued use.
Soooo the transmission was reassembled and the test was continued using the (used original oil fill) and continued for another 440 hours for a total of 880 hours of on point testing and a total run time of over 1000 hours which included start & warmup and time between test point changes (
ON ORGINAL OIL FILL).
That experience proved to me the benefits and I've used synthetics almost exclusively.
So to get back on topic I feel that The Marketing Department's define specific uses for the same oil & re-badge it to target your specific vehicle type and/or driving style with little or no performance gains.
I would suggest using cheapest name brand oil. The oils
MAY be slightly different but all will perform fine.
My 2cents
90cummins