When you hire people, you get their "hands", meaning they do things they are hired to do, whether technical, professional or labor. But a truly satisfied employee gives you his "heart", meaning his mind and his ambition, and he is worth several "hands" only employees. Nothing worse than a disheartened employee that just "does what he is told" without caring about the customers or his fellow employees. Even if just doing menial labor tasks, I want my employees to be thinking and caring about what they do. Of course this means you actually have to care about the folks you hire, pay them fairly, etc. But we have less than 20 employees, so it is manageable. As a company gets 50 or 100 or 500 employees it would be much more difficult to always keep the culture positive.