Mistaken belief that all oils are from only a few different manufacturers with only the label changed. I am speaking from the development side, not that I'm a chemical engineer but have worked with the chemical engineer assigned to support our product group to solve problems we've got in. We've worked with our prime oil supplier to develop certain oils that even that oil company cannot supply for a specific time period as we paid the development cost. We've gone through the quandary - if we specify changing oil every 5,000 hours and the customer uses our oil they will expect 20,000 hour B10 life (10% will have failures in 20,000 hours). If we factory fill and seal for life the customer would expect 15,000 hour B10 life. If, however, the customer uses a commercially available similar oil and changes at 5,000 hours they will expect a B10 life in the 8,000 - 10,000 hour range. So should we seal for life and give the customer 15,000 hours, or should we specify changing oil at 5,000 hours hoping that the customer uses the right oil and easily last the life of the machine? It's a tough decision. It would be great to be able to design something that would live yo the customer's expectations with the cheapest oil out there but you know you are taking so much more away from them, like adding costly treatments to parts that enable them to live under extreme conditions. Should everyone pay 10% more for a machine because some want to use substandard lube yet expect it to live? I've done that for some military contracts because the military cannot guarantee what will be used on a Middle East battlefield and mechanical breakdowns are life and death differences. It's a real tough problem for the OEM.