Nice thread, I was thinking of posting the same thing and like to see what others say.
We (my wifes business
www.awomanstouch.net ) (I assume I can post our website here it is not for advertising it is more to show that we really do this type of work.) were just discussing this.
You will find numerous opinions on how to price, and ours is not "right" but it works for us.
Tractor work we get about $30 an hour 2 hour minimum. But we never work by the hour. We figure in our head what it will take, then give a fixed price. (we do the same with everything but large jobs take a bit more figuring obviously)
The customer is then given a fixed price with no reference to time spent on that job etc.
My thought is that they are then not worried if we take a break, pull off go to another job, have equipment problems etc. They are just paying to have the job done, not paying me labor to do it. Also if we choose to bring in more or less folks, go to another outside contractor etc. that is on us.
This is always tough, but my one suggestion is that you do not drop your price to match what your customers expectation is.
We had one 2 days ago. The wife said $65 and the guy about fell over like we were gouging him. I could see my wife thinking about dropping the price (it really was not that much work) then rethought and said, yes, it is worth that much, here is our card, give us a call if we can do this work for you.
About an hour later we got the call and the job and wanted to know how fast we could get too it. I think he called and found out what it would cost to rent a tractor for the day and realized he was getting a good deal.
We tend not to do bushogging work, except in some rare exceptions, and then I am expensive as crud. Maybe I do not do it enough, or maybe I just run into jacked up customers, but it always seems to go wrong for us. We mow over something, we tear something up, etc. etc. At some point it is better for us to stay away from it.
Hope this gives you some ideas. I will be watching this thread with interest.