If you really want to get your feelings hurt, go shop used truck prices. You know the old saying about "when you drive it off the lot it loses $10,000 in depreciation"? Well, the dealers somehow magically build the depreciation back into the price when they put it on the lot. My 2014 Z71 stickered for $43,000. I got $8,000(rough estimate, it was actually around $8750) in rebates, bringing the price down to around $35,000. Now, on that SAME lot was a 2013 Z71 with 32,000 miles and they were asking $ $34,900. This truck had LESS options than mine AND had 32,000 miles to boot. Un-freaking-believable! You would have had to been a dern fool to even consider NOT buying a new truck. It was as if the dealer WANTED to sell me a new truck over a used one even though the myth is they only make a couple hundred on new sales as opposed to thousands on used. Now, explain that if you can. The other kicker is go try and trade in your used, low mile, very clean truck. You'll either cry or be mad as a hornet when they lowball you. It's like your truck is junk to them, but they'll hose it down and vaccum it out and oh it'll be a prized jewel then when they stick it back on the lot according to them. I know our currency has lost its value but I have a hard time believing it's lost THAT much value. The truck market is not like I've ever seen in my life these days.