After looking at the link, it seems to me that what Fiskars has done is to find some innovative designers and tell them, "Forget everything you know about gaden tools. think about tasks and how they are used, and design a new tool that makes sense." Some are down right clever, like the hose squeezer you can clamp anywhere on any hose to reduce or shut off the flow, instead of grabbing it and bending it double to crimp it...When I bend a hose double, I always need a third hand to make the attachment; I should have thought of that simple clamp...