I think deciding on what brand to buy is more important on who you use to install it and fix it. Just like buying a tractor, dealer support is everything. Trane is one of the biggest employers here in Tyler, where I live. They bought out American Standard. Trane/American Standard are owned by Ingersall Rand, which is a huge international corporation. I have quite a few clients that work there and one of the biggest things that Trane did when taking over American Standard was to redesign a lot of the components that where made here and buy them from Mexico. The quality is a lot worse and declining. They are trying to make them as cheaply as possible. I have several clients that go down to Mexico about once a month to try and get them to improve on the quality of work being performed, but so far, it's a lost cause. Having said that, I have a ten year old American Standard unit at my house and when I built my parents house a couple of years ago, we went with Rheem. I feel that at the time I bought my unit, American Standard was still putting out a decent product. Of all the AC guys I spoke with, not one of them would recommend Trane or American Standard. While I know that there are companies in the area that still install those brands, I don't consider them to be the better companies to deal with. As a contractor, I rely on recommendations from other contractors, so the ones I talk to are always highly recommended with good reputations.