Is it a Diesel engine? That was the only 5500 listed on their website. At any rate, with most of these portables, it is not so much the quality as how they are treated. They of course were not rated for continous service so they have a definite lifespan. Most don't make it to their forcast lifespan because of the way they are treated. A lot of people buy them and they set in storage(sometimes for years) untill the lights go out. Then they are immediatly thrown into service and expected to keep the lights on and refer cold. They of course were not put away properly at the last run so they are running on bad gas and the moisture laden oil and corrosion are doing nasty things to the insides. So they run for a while and die in a gross viscious fashion right in the middle of American Idol(dam cheap generator!).
Or they run them without checking the oil every few hours. All engines burn oil, but aircooled ones burn more! Without an auto shutdown, they run out and burn up/sieze. Does yours have an automatic low oil shutdown? If not, I would look into adding this or get methodical about checking the oil every few hours.
Don't leave old fuel in it(especially gasoline). If it is gas, do the final shutdown(without electrical load) by turning off the fuel at the tank and run/burn the last out of the carb. This is impracticle with a diesel, but storing it with an empty tank is not. Then you only have to deal with the fuel in the lines and pump. Diesel is more tollerant of storage.
Run it under load(50%?) at least every few months(this will rotate the fuel in the fuel system). Portable space heaters and large wattage halogen shop lights make great test loads. Run it long enough for it to stay at operting temp for a while. This cooks moisture out of the insides, refreshes the fuel in the carb and recoats the innards with fresh oil to cut down on internal corrosion. Lawn mowers last a good long time because they are run fairly regular. A portable genset should last at least as long if used regularly.
The automated backup power systems I work with start and run once a week for 20-30 minutes. Some of them have been installed and operating as emergency backup in excess of 20 years. We are only now looking at replacments, not because of reliability problems, but because of efficiency and speed of transfer to backup power.