Wow. Now THIS is a brain teaser. As you can guess by my pic over THERE <<<... I am a diesel owner. This is our second one. I didn't mean to buy the second one for all the reasons mentioned. I do not NEED a diesel for the little towing we do, but DO require a HD pickup when we do it. When we went shopping we intended to go the route someone else mentioned, with one exception... we need 4 X 4. We were looking at V10 Ford's, XL Long Beds. The dealer was ready to have one brought up from Texas for us. Keep in mind these were brand new. The following day, we went to another dealer and found a 2003 Dodge, Diesel, Long Bed, Laramie, 4 X 4 with only 68,000 miles. They wanted basically the same money for it. I could get leather, CD, diesel and electronic transfer case for the and only give up 4,000 miles in engine warranty. To me this was a no-brainer. Although... with diesel still being higher than gas.... I think people are buying diesels that do not need them. I fall into this group. Demand keeps the cost of them high. Part of the reason they out sell gassers so much is that they do not make as many either. If the dealer had what I wanted on the lot the first day we would have bought the gasser. One thing about it though... there is nothing like the smell of diesel in the morning and I LOVE that purrrrr.