Well I read MOST of the posts here and I guess I fall into the minority catagory. I see no problem with an oem controlling where/how units are imported myself but just an opinion.
I certainly support the right of anyone to reach their own conclusions on a topic.
There is a very active hot rod/restoration demographic in Nordic countries. The Ford Model A in particular is a very popular car there, just as it is here. Model As were sold in those countries, along with many others, sometimes with local design peculiarities to suit them to the country of sale demographic.
If I bought a Model A from a Swedish guy, shipped it over here, drove it, fixed it up, and then wanted to sell it, should Ford be able to sue me for listing it on eBay, for infringing their trademark, since they still sell Ford cars? Should Ford be able to control me buying the unique variants of Model A parts, even after they have been sold?
What Yanmar and Kubota are arguing is that they maintain the ability to control advertisements containing even a picture of their 30 year old tractors, any mention of their name, logo, or paint color. They say me selling my tractor on eBay infringes their trademark. They say selling Model A hot rods built from cosmopolitan components is under their control, and I do not have the right to buy, import, or sell those parts, since they maintain control of the trademark.
I absolutely support companies in setting whatever policy restrictions they like on dealers. I advocate for businesses making money through intelligent, clever, useful endeavors. Preventing me from displaying a picture of my own tractor for sale is none of those things. I believe that once a company has sold their product, the purchaser should be able to sell it to whomever he wishes, and take a picture of it, list it on an auction site, website, or whatever other medium he pleases. Yanmar and Kubota think they should be able to decide that for me.
Here is the legal question in a nutshell: Does having the company's name on a product mean they get to decide whether I can advertise it for sale, or not?
I think it does not. Or, at least, should not. We will see what the courts decide.
An oem that does not harshly protect its dealer network will have a tougher time getting premium dealers I think.
This is an entirely different proposition in my view. Of course the company should be able to set their own terms for dealer franchise agreements. If Kubota doesn't want their dealers to work on other brand's equipment, they should be able to do that. A used car dealer does not have a franchise agreement with Chevy, Ford, or whomever he happens to have on hand. He is not acting as Honda's agent. He is selling used cars, and whatever product he has on hand is what he sells. Some choose to deal in one type, brand, or other limited market, but they are not dealers for Chrysler. I don't think the car manufacturers should be able to decide if a used car lot should be able to sell their products or not. Yanmar and Kubota think they should be able to sue any entity who sells or advertises their tractors, since they built the tractors. I disagree, but, again, we will have to see what the courts decide.