Mahindra Announces New Integrated Partnership with LandLeader

S-Flexhauler--45-Deg_galleryWe are pleased to announce Mahindra’s new partnership with LandLeader as the exclusive Utility Vehicle/Tractor sponsor. LandLeader is a network of exclusive member brokerages who specialize in outdoor recreational, timber, farm, ranch and luxury country properties. The sponsorship includes brand integration, product use and TV commercials on the new LandLeader TV show to air spring 2016 on RFDTV (airing during Rural Lifestyle, reaching 25+ million HH in 6 months). In addition the partnership offers digital ads on the LandLeader website (50,000+ visits/month), direct marketing and a sweepstakes to win an mPact XTV 750c utility vehicle at the end of 2016.

“This new partnership with LandLeader is an exciting opportunity to showcase the Mahindra brand through an organization that shares our commitment to support property owners who love and work the land. We look forward to putting Mahindra’s tractors and utility vehicles to work on the show and demonstrating Mahindra’s capabilities in a variety of real life settings,” said Cleo Franklin, Vice President of Marketing and Strategic Planning, Mahindra North America.

The press release with full details can be viewed at:

A sneak preview of the XTV on location and in action during the shooting of an episode of LandLeader:

For more information about the mPact XTV, go to: or

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