tlbuser
Veteran Member
Service/Parts pays the bills...Sales makes the extra, supposedly.
I'll be more than happy to show you the actual invoice to a truck (not a doctored up one) and our profit level. Gone are the days that dealerships make good margin...it's all about volume now (and that isn't the right way to do it, either. Our economy is shot.)
That wasn't intended as a direct shot, more of a generality to the sales profession. Auto, truck, tractor, equipment, home.........whatever else can be thought of with a sales person involved.
Just last week I was tire shopping, wanted 4 Yokohama Envigor W 215/45-18, 45000 mile warranty. Called a couple places price shopping. One shop said no we don't carry those, we have the YK-520 w/a 60000 mile warranty and out the door is $1100.00 on sale. Nope, too high, the tire I want was listed at 160 each. He dropped his price to $900.00 out the door. Nope, too much. Next price I got was $850 including a 4 wheel alignment. Nope, not interested. "If you buy today and today only", $750 total including 4 wheel alignment. We agreed at $700. So, is that one heck of a markup or did he give me the "deal of the century"? Unless you're in the business and know the true bottom line (which can be a sliding scale based on volume) you'll never know.