John Deere Drive Green Events Announced for 2010

LENEXA, Kansas (February 1, 2010) — Building on the success of last year’s Drive Green Utility Tractor program, John Deere announces it is holding Drive Green Tractor Experience events at more than 50 locations across the southern and eastern United States for 2010. The dealer-sponsored events, which kick off in Texas, are designed to give rural property owners, agricultural producers and other interested consumers a chance to operate and ask questions about the latest models of utility tractors and other equipment available from John Deere.

Like last year, a uniquely detailed semi-tractor and trailer that will transport several utility tractors and other equipment to each of the major Drive Green Tractor Experience events. In addition, the legendary designer Chip Foose has customized a 1970 John Deere 4020 Tractor, which also will be featured at many of the events scheduled after early March.

In conjunction with the nationally scheduled Experience events, many John Deere dealers are hosting smaller Drive Green Experience activities at their local dealerships across the country. At all the Experience events, John Deere tractor specialists will be on hand to demonstrate the equipment and answer questions.

According to Steve Geick, tactical marketing manager with John Deere, last year’s Drive Green events gave thousands of people a chance to see, ask questions and ride-and-drive the equipment.

“We know that many people have questions about the type, size, features and operation of the equipment they need to maintain their properties,” he says. “This year’s Drive Green Tractor Experience is designed to provide people who may not be familiar with utility tractors and other equipment a chance to check out the equipment for themselves, operate it and learn more about the features, maintenance, attachments and other aspects of equipment ownership.”

Geick adds, “With the Drive Green Tractor Experience semi-truck and trailer, special Chip Foose-customized classic John Deere 4020 tractor and other events that are planned at numerous locations across the country, we want to make it a fun and informative experience for everyone.”

Information on the Drive Green Tractor Experience can be found at www.JohnDeere.com/drivegreen, or see your local John Deere dealer for information on events in your area.