Every year, tractor manufacturers hold meetings for their dealers. These meetings are a time for dealers to gather and build community around their common interest and their livelihood. For Kubota, it’s a time to share information about new equipment, and give dealers insight into the overall business objectives of Kubota. With more than 1,100 dealers in the United States, Kubota’s annual dealer meeting is one of the largest in the states, with thousands of attendees.
Up until a few years ago, these dealer meetings were closed to the public and the media. But thanks to Kubota’s gracious invitation, this year we were able to attend as a member of the media. So come along for the ride as we take a look behind the scenes at Kubota’s 2016 National Dealer Meeting.
Kubota chose the Gaylord Texan Resort & Convention Center in Grapevine Texas as the host for their 2016 National Dealer Meeting. Grapevine will also be Kubota’s new corporate headquarters, with doors to their new facility opening in January, 2017.