Mahindra Announces “Rise of Red” Dealer Meetings

HOUSTON, TX (September 10, 2014) – Top executives from Mahindra USA will host its “Rise of Red” Regional Dealer Meetings across the U.S. and in Canada sharing the company’s vision for 2015 with the Mahindra dealer network. In addition to new product introductions and sales and marketing programs, there is anticipation of a surprise announcement. To better meet the needs of its dealers, Mahindra rotates annually between national and regional dealer meetings, recognizing the demands of owning a business.

Mahindra, the number one selling tractor brand in the world based on volume, will host its Regional Dealer Meetings October 5 – 30, 2014, offering seminars to support dealers in managing and growing their businesses as well as the opportunity to share ideas and best practices with their colleagues. With the upcoming Tier IV compliance required for all new tractor models, there will be a focus on Mahindra’s simple “eco-friendly” solution, mCRD (Mahindra Common Rail Diesel) featuring innovative technology that saves consumers time, fuel and money.

“We always look forward to meeting with Mahindra dealers and learning more about what matters to them in their local markets. This is a smart group of business people and it is invigorating to talk about the industry, trends and the Mahindra vision,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “The dealers invest time, resources and energy to attend these meetings and we are committed to providing an information-rich experience. This is an exciting time to be a Mahindra dealer and there are great things ahead in 2015.”
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Mahindra USA Regional Dealer Meeting Schedule

• October 05 -07, 2014: Toronto, Canada
• October 08 – 10, 2014: Baltimore, MD
• October 12- 14, 2014: Kansas City, MO
• October 15 – 17, 2014: Reno, NV
• October 21 – 23, 2014: Atlanta, GA
• October 28 – 30, 2014: San Antonio, Texas