Mahindra Expands West Coast Presence

By Drew Tyson October 7, 2015 11:00 Updated

Mahindra Expands West Coast Presence

mahindra-logo-304To meet the growing demand for Mahindra products, Mahindra USA is expanding its West Coast facility with the opening of a new Mahindra Authorized Distribution Center (MADC) in Marysville, California. The new facility, operated in partnership with Sutter Buttes Ag Distribution, increases capacity and provides for future growth to accommodate Mahindra’s tractors, XTVs and implements products. In addition, it will house the Mahindra Regional Sales & Service Training center. The new MADC is well positioned to support Mahindra’s growing dealer network in the Western United States and Canada.

“We have experienced remarkable growth over the past several years, this investment meets the need for a larger dedicated facility that will keep pace with demand and enhance the dealer experience through improved processes and quality assurance,” said Mani Iyer, President, Mahindra USA. “We are committed to strategically partnering with companies like Sutter Buttes that are dedicated to the continued success of the Mahindra brand.”

“We have great respect for the substantial investment the Dihel and Retzloff families are making in the West Coast MADC through Sutter Buttes Ag Distribution. The positive impact this facility will have on service and support for the dealers in this region is exciting for bothMahindra and our dealers in the region,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA.

“The new MADC will transition online over the next few months from the Red Bluff, CA, facility operated since 2006. Under Dave Siemens’s leadership, the Red Bluff distribution center consistently improved delivery times and ensured product quality for West Coast dealers,” said Sunil Rajput, Director, Supply Chain & Operations. “We truly appreciate all Dave has done for Mahindra and his passion for the success of all dealers in his territory.”

The Dihel family owns and operates Beeler Tractor Company, which has three locations in Northern California and has been in operation since 1961. Beeler Tractor Company became a Mahindra dealer in 2010 and carries both the tractor line along with the implements. Two of the Beeler tractor dealerships, the main dealership in Yuba City and the dealership in Colusa, carry the Mahindra brand. The Dihel family has joined with the Retzloff family to form Sutter Buttes Ag Distribution, which will operate the Mahindra West Coast Distribution Center.

The Mahindra Authorized Distribution Center – West Coast, features more than 38,000 square feet of warehouse, production and covered concrete storage space. Its two truck docks have state-of-the-art dock leveling systems and a truck safety latching system. The production area has a new 25’ x 40’, 7.5 ton crane for the tractor line and two 30’ loader line cranes. The site has nearly six acres of asphalt paving for tractor storage along with office space, meeting and training rooms housed within a 4,500 square foot building in front of the warehouse.

Mahindra and Sutter Buttes will be celebrating the grand opening of the MADC – West Coast on Friday, October 2, 2015. The grand opening will be marked by a ceremony attended by senior Mahindra Board Members and local community leaders; it will include a celebration of Mahindra’s Founders Day.

By Drew Tyson October 7, 2015 11:00 Updated
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