HOUSTON, TX (February 5, 2015) – Mahindra USA continues and builds on its eight-year sponsorship of Championship Bull Riding (CBR) becoming a title sponsor of the Mahindra Road To Cheyenne Tour. Mahindra USA, the number one selling tractor brand in the world based on volume, will travel the road with the CBR’s ‘toughest cowboys on dirt’ for the 2015 season offering special promotions to CBR fans and Mahindra customers along the way.
“Mahindra and CBR share family values and a commitment to quality, making this eight-year sponsorship a great partnership between two organizations who believe in delivering customer satisfaction at every touch point with our brands. CBR through its family-oriented entertainment and grassroots-level competition is a natural fit for Mahindra to interact with customers and showcase our best-value tractors,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. ” Partnering our ‘toughest tractors on dirt’ with the ‘toughest cowboys on dirt’ to bring this piece of Americana to the communities where we live and work is a great experience.”
Customers can take part in the Mahindra/CBR Double Down events at select Mahindra dealers on the CBR circuit. The Double Down events will feature autograph sessions with CBR’s top riders and the opportunity to win tickets to the CBR events or the industry’s only true sub-compact tractor, the Mahindra eMAX 22H equipped with a loader.
“Championship Bull Riding is forever linked to entertaining and competitive events. With the launch of the Mahindra Road to Cheyenne Tour we are focused on developing bigger and better opportunities for our fans that our partnership with Mahindra can provide,” said Benny Cude, CEO of CBR. “CBR and Mahindra together have the opportunity to provide a two-hour action packed show that features the top ranked bull riders in the world, mixed with great music, promotions and Cowboys doing what they do best in a tough sport will certainly entertain people all over the United States.”