Mahindra USA Launches Mahindra University

HOUSTON, TX (January 16, 2013) – Mahindra USA, the number one selling tractor brand in the world based on volume, kicked off the New Year with the launch of an exclusive dealer training and development program, Mahindra University. This is a proprietary, year-round, 24/7, online training and certification program created for Mahindra dealers. Mahindra University offers more than 600 courses on all aspects of dealer business operations, from computer skills and human resources classes to sales and service training. Mahindra University classes are available to all Mahindra dealership employees anytime and anywhere.

“We are pleased to introduce this industry-leading dealer development program. Mahindra University is another example of our dealer-first commitment and our on-going investment in Mahindra’s growing dealer network,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “Mahindra University is offered online to provide access on-demand from any location, making it easy for our dealers to implement.”

Mahindra dealer employee groups have a variety of courses at their fingertips in short, fun learning segments. Courses cover a variety of topics to develop general business management skills, enhance computer skills or increase sales expertise. In addition, there are Mahindra tractor-specific courses and certification programs to build service knowledge and skill levels. Content will be continually updated to maintain relevancy and stay current with the Mahindra product line and market requirements.