New Holland & NASCAR Honor Military Heroes

New Holland autographed hood.
The New Holland “Champ” hood, autographed by a number of NASCAR’s top drivers.

NEW HOLLAND, PA (June 1, 2013) – In honor and memory of our nation’s Armed Forces, New Holland, the Official Agricultural Equipment of NASCAR®, is partnering with “NASCAR: An American Salute” in grateful recognition of the courage, service and sacrifice of the nation’s military and their families.

Visitors to New Holland’s True Blue Salute website are invited to show their appreciation to our military heroes by writing a “thank you” letter to a member of the Armed Forces. For each ‘thank you” letter sent, New Holland will donate $1, up to $10,000, to the Fisher House Foundation. The non-profit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury.

The Fisher House Foundation will also receive proceeds from the auction of a New Holland compact tractor hood, autographed by the winning drivers of sixteen memorable 2012 NASCAR Sprint Cup Series races. Bearing the signatures by many of NASCAR’s top drivers, the hood, nicknamed “Champ”, crisscrossed the country from race to race to be autographed in Victory Lane by 2012 Sprint Cup race winners. Autographs include those of Brad Keselowski, the 2012 Sprint Cup Series champion, and Matt Kenseth, winner of the history-making 2012 Daytona 500. Additional autographs include some of the sports’ best drivers, such as: Marcos Ambrose, Greg Biffle, Kyle Busch, Dale Earnhardt Jr., Jeff Gordon, Denny Hamlin, Kevin Harvick, Jimmie Johnson, Ryan Newman, and Tony Stewart. “Champ” will be auctioned on The NASCAR Foundation website at

“It is fitting that this tractor hood, signed by NASCAR champions, be auctioned in support of our nation’s champions, our Armed Forces members,” says Mark Hooper, Director of Marketing for New Holland in North America. “New Holland is honored to join with NASCAR in demonstrating our appreciation and support of our military and their families through the An American Salute program, and contributing to the outstanding work being done on behalf of our military through the Fisher House Foundation.”

Additionally, from June 1- July 6, 2013, New Holland will also offer active and retired military personnel, veterans, and their spouses, children, and parents, $750 off the purchase of New Holland Boomer™ 30-50 compact tractor models, Rustler™ utility vehicles, and select New Holland utility tractors and New Holland light construction equipment. New Holland will donate $100 to the Fisher House Foundation for each of these tractors and utility vehicles sold in the United States during the discount period.

This special offer is available on new, New Holland New Holland Boomer™ compact tractor 30-50 models, Boomer SuperSuite™ cab models, T1500 Series compact tractors, WORKMASTER™ Series tractors, PowerStar™ model T4.75 tractors , Rustler™ utility vehicles and New Holland light construction products including skid steers, compact track loaders, compact excavators, compact wheel loaders, tractor loaders and loader/backhoes, sold in the United States by an authorized New Holland dealer. Veterans and military personnel will need to show a valid, government-issued military ID card or other proof of service to receive the discount. See your local New Holland dealer for details.

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