T.V. Personality Jimmy Houston Joins TYM Team

By MFG News February 7, 2011 23:41

T.V. Personality Jimmy Houston Joins TYM Team

Jimmy Houston - America's favorite fisherman

Wilson, N.C., February 7 —TYM (Tong Yang Moolsan) Tractors has announced a partnership with America’s favorite fisherman, Jimmy Houston.

Jimmy Houston is currently in his 31st year on national television with the show “Jimmy Houston Outdoors.” His show has consistently ranked as the number 1 outdoors show on ESPN for 20 years. The show airs on other channels, including Versus (OLN), American One, Faith TV, America Media Group, and Lone Star Network.

“We are excited to have Jimmy on our TYM team,” says Charley Mullett, national marketing manager for TYM Tractors. “He is known as the hardest working pro in the country, and we have the hardest working tractors in the country. It is a perfect match for us.” The sponsorship deal was signed in January 2011.

“The TYM organization is one of quality throughout,” says Houston. “From the broad product line, to the unmatched five-year warranty, to the workmanship, to the TYM personnel and distributors — all facets of the company speak to the same qualities I admire and support.”

A native of Oklahoma, Jimmy won The Oklahoma State Bass Fishing Championship as a college senior in 1966. Since then, he has won over $1 million in bass tournaments. He has fished 15 BASSMaster Classics and won the B.A.S.S. (Bass Anglers Sportsman Society) Anglers of the Year titles in 1976 and 1986.

Among the honors received, Jimmy was inducted in to the National Freshwater Fishing Hall of Fame in 1990 and the Professional Bass Fishing Hall of Fame in 2002. He was inducted in to the IGFA Freshwater Fishing Hall of Fame and the Legends of the Outdoors Hall of Fame in 2008. In 1989 Jimmy was named King of Sports for Fishing.

“With the legendary Jimmy Houston on board, we are looking at growing our brand awareness throughout the country.” Mullett says. Well-known and a huge crowd favorite at bass tournaments, Jimmy puts in over 120 personal appearances per year.

In addition to TYM tractors, Jimmy represents many of America’s top outdoor-related companies. As TYM’s national spokesperson, Jimmy will appear at farm and tractor trade shows throughout the nation for “meet and greet” sessions with fans and buyers. In addition to TYM Tractors, Jimmy represents many of America’s top outdoor‐related companies.

“I don’t push any product line I wouldn’t buy and use myself. So, you can be sure that I am a happy TYM owner,” Houston says. “It is the best workhorse for me to use on my farm, and around the pond. And believe me, I know hard-working.”

By MFG News February 7, 2011 23:41