The Mahindra Max Stands Up to the Challenge

HOUSTON, TX (January 24, 2013) – Mahindra USA, the number one selling tractor brand in the world based on volume, celebrates the one-year anniversary of the successful Mahindra MAX product introduction with an invitation to tractor buyers to take the Mahindra MAX Challenge. At MahindraMax.com customers can simply click to check out the attributes most important to their tractor buying decision and compare them side-by-side to the competition.

The MAX checklist compares its 12 industry leading product specifications and features along with video footage demonstrating why the Mahindra MAX should be your next tractor purchase. In addition, the MAX is backed up by Mahindra’s industry-best five-year power train warranty and comes with the unmatched 30-day Mahindra Max Guarantee.

The Mahindra Max 22 and Max 25 sub-compact tractors have quickly captured the attention of the marketplace with true-tractor capabilities that out-performs the competition including class-leading versatility, stability, traction, maneuverability and safety. The Mahindra 28 XL revolutionized the compact tractor category as the first mid-compact tractor in the industry.

“The MAX product line has rapidly earned overwhelming customer approval. With an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty, our customers are our biggest advocates,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “The Mahindra Max Challenge is an invitation to small tractor buyers to do a simple side-by-side comparison and see the MAX in action; we feel certain that MAX is up to the challenge.”

Mahindra became the #1 selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.