Exactly two years ago, in collaboration with the Italian studio Pininifarina, ZETOR introduced its vision of a new tractor design to the entire agricultural world. The design concept perfectly combined elegance, passion and emotion with the performance, functionality and endurance of a farm tractor. Two years have passed since we had a glimpse of the future, and now with 2018 here, the introduction of the first tractor in the new series design has arrived — the “ZETOR MAJOR.”
The concept of the new ZETOR tractor design was created with clear aim to coincide with the following: to create a product with a strong aesthetic value and to present a new iconic vision of the ZETOR brand, one that reflects the company’s values. Our designers have managed to flawlessly combine the robustness of a farm machine while providing an aggressive yet elegant design. As a result, our final design represents PRACTICALITY, EMOTIONS and the FUTURE. The new design concept illustrates distinctive features which are being gradually implemented across all model ranges of ZETOR tractors.
The new design highlights the power, performance and energy of ZETOR tractors, while simultaneously creating a strong emotional charge.
The bonnet, roof and mudguards wrap will cover the mechanical components of the machine and became inseparable parts of the vehicle. The lights better illuminate the space in front of and around the machine while operating machinery, the mudguards catch all the flying clods of debris when driving, the bonnet provides air circulation so that the drive unit and other tractor systems are cooled properly. Thermal and noise insulation elements are integrated in some parts.
Roof elements support the cab tightness, thus increasing the user’s comfort. Every detail of the design has been incorporated to provide the machine operator a great view from the tractor.
The new design gives ZETOR a deeper emotional experience full of satisfaction and modernity.
The design line expresses a combination of performance, dynamics and emotions and, at the same time, it retains both the usefulness and practicality of working machines — which these tractors indisputably are.
The new concept links individual elements into a modular design, which can be transferred to other model ranges of ZETOR tractors. The typical color red, which ZETOR tractors proudly bear, highlights the passionate link between tractors and agriculture.
The final design is characteristic, with strong shapes and a strong surface. The literally iconic front of the tractor has a unique design — the gradual inclination of the bonnet towards the front highlights speaks sensuality and embodies graceful movement, like a predator poised to spring.
The introduction of the new design in the MAJOR tractors model range is only the next step in a longer sequence. Gradually, all model ranges of tractors will be given a new design. Along with the application of the new design, work continues on the modernization and extension of the product portfolio. Together in a new form — forward faster.