I watched the video without the sound on, so I might have missed something. In my opinion and experience, compacted soil around a post is always softer then undisturbed soil. When you have a really heavy rain, that soil will wash out. So putting the sonotube inside the hole and then filing in around it with loose soil and trying to compact it will never give you as much strength as you would get if you just filled the hole up with concrete and let the undisturbed soil contact the concrete.
If frost heave is a big issue, digging out the bottom of the hole bigger and then lowering a sonotube into the hole part way has merit. You create an anchor that way, and a larger footprint at the bottom. It's not a concern for me where I live, so it's not something I'm ever going to do.
The only time I use sonotubes is when I want to extend the footing above grade. Usually for setting a post on. I decide how high above grade my deck or pad will be, and then add an inch. Then when I pour my pad, it's still an inch high so water cannot get to the bottom of the post.
The other thing they did that really confuses me is putting gravel in the bottom of the hole. If you just left the hole empty, it would act as a bowl and hold water long after the rain is gone. The undisturbed soil will absorb some of the water, the rest will run off. What is absorbed will go sideways to where the hole is and keep it filled for longer. Adding rock just creates voids for the water to remain in the bottom of the hole longer, and actually draws in more water then if there wasn't any rock in there.
Keep it simple. Dig your hole as deep as it has to be for your area, fill it up with concrete and only use a sonotube if you need the concrete to go up higher then the surrounding grade.