treedawg
Silver Member
I have an old Yanmar YM2000 that I dearly love so I was happy when a local dealer recently started carrying the new models.
This afternoon I checked out a YT235.
I found the looks quite odd especially the headlights. The controls seemed awkward.
I was also surprised to learn it was priced about $4000.00 higher than a similarly equipped Kubota.
Too be fair I did not test drive the unit.
How does Yanmar hope to gain ground in the US with very few dealers, an unproven parts supply chain and a premium price for a brand that many are unfamiliar with..??
I'm no marketing guru but I have owned a retail business for many years and Yanmar's strategy seems odd to say the least.
td
This afternoon I checked out a YT235.
I found the looks quite odd especially the headlights. The controls seemed awkward.
I was also surprised to learn it was priced about $4000.00 higher than a similarly equipped Kubota.
Too be fair I did not test drive the unit.
How does Yanmar hope to gain ground in the US with very few dealers, an unproven parts supply chain and a premium price for a brand that many are unfamiliar with..??
I'm no marketing guru but I have owned a retail business for many years and Yanmar's strategy seems odd to say the least.
td