Yeah but - a Suburban, if he needs to carry family in his work truck, or a tradesman van if not, would be a better match to an electrician's needs. I gave a lot of thought to this when I went from a pickup to a Wagoneer back when I was a carpenter. The pickup had too much risk of tools getting stolen in an urban environment like that picture.
Agree that the little Kai trucks are too small to be legal or practical. But I think the point of that photo was that the tiny bed on the American truck is more for show than for real truck use.