A manufacturer can raise the MSRP for a multitude of reasons. One of those could be 0%, but I don't believe that is the major contributing factor to an increase in MSRP. It's impossible to say exactly what the impact is (without seeing their internal docs) and I also won't disagree that it probably has some impact, but I don't believe it is a 1 to 1 offset.
At the end of the day it doesn't really matter. The price is the price regardless of the reason. People have to decided to pay it or not.
Hozzie, yes there can be a multitude of reasons for price increases but that is not my argument. The jist of "0'% as a marketing scheme, has substantially added to the pricing of commodity.
It is the "big lie" about the whole thing that bothers me the most.
The gullible fall for this and run to buy stuff thinking they are not using their money and its not costing them anything to do so. That is total bullshite.
We have a commercial on the local channels right now for a local furniture store staying "when was the last time you went to your bank and was charged nothing for your loan"? "Well we are doing just that at Jordan's Furniture with 0% interest with as much furniture as you want to buy and you have 84 months to pay". I want to shoot the TV every time I hear this ad.
The "plus" for this is totally for the company but they make it look like the customer is the one really getting the advantage and make it seem like "win-win".
0% does several things advantageous for the company: 1, They get to be their own finance institution and able to glom the interest that would ordinarily go elsewhere.
2. they can dictate pricing anywhere they want to appear advantageous. Haggling is reduced to a breath in many instances. 3. They achieve total retail pricing without making it seem so bad for the consumer. 4. They purport how convenient it is for the customer not to have to shop for financing.
5. The scheme is quite ingenious as it increases customer traffic with the customer thinking it is not costing them anything and they don't have to use their own money.
Exactly like you thought.
It is pulling the wool over the publics eyes and I for one, abhor that kind of funny business. I didn't do such when selling Dodge trucks, I don't do it now with working for Mahindra and i will always tell people the truth and show them their best avenues to acquire what they want even to the extent of perhaps they should not be considering such a heavy purchase right now.
I have 3 daughters and when they went to buy cars for themselves, it was like the sharks were circling at the dealerships. That to me was abominable to treat people in such a way because one thinks to take advantage of them.
That is what 0% is for me, taking advantage of people and I will never buy furniture at Jordan's Furniture.