Patrick,
Excellent point. I knew someone would point that out, as I should have myself in my posts. To someone new, it would sound that I was saying that appearance is everything. Appearance is only secondary. Absoutely, Penetration and Fusion are what's important, especially to a beginner. Appearance comes later.
What you pointed out is especially pertinent to MIG. It is very easy to lay down a beautiful bead with a MIG, and it will have ZERO penetration except at the very beginning of the bead... not even scratch the surface on one or even both of the pieces of metal that you're welding together. You really have to watch it. You have to know what you're looking for to ensure that you're getting good penetration and thus fusion with MIG. SMAW (stick) is not as prone to have this happen as MIG. Pretty much with SMAW, if you pass the arc over, you're going to get at least some penetration.
A pretty bead does not necessarily a good weld make.
Someone with no welding experience is probably going to have a tough time teaching himself/herself how to weld, and make good sound welds. A finding a good teacher/tutor/mentor is the best path to success when it comes to learning how to weld. You do yourself (and whoever else you may weld something for) no favors by going the "I'll teach myself" route. Books can help, and videos showing what to look for are even better, but another live set of eyes watching and guiding and critiqueing you as you go is invaluable.