Interesting price perspective from Messick's. Published June 28,2018.
HOW HIGH WILL PRICES CLIMB? - TMT - YouTube
I want to post some more comments regarding potential price increase on tractors. I am seeing price increases in other fields in regards to tariffs and with how many compact tractors and/or components for compact tractors are made overseas I believe several different things will probably happen in the near future as touched on in Neil's video:
1. List prices and/or distributor costs are going to go up
2. Discounts are going to get tighter (some manufacturers may up the dealer cost but keep the list the same to hide the increase in price from consumers)
3. Financing deals may get less aggressive. (direct results of fed raising rates and/or in-house financing being used to create revenue to cover manufacturing losses)
I work in the Wholesale HVAC/Plumbing/Generator industry and we are getting notices of tariff charges and/or price increases directly related to tariffs. A major generator manufacturer just announced to us a 3% price increase coming next month because of increased costs due to tariffs. One of the biggest manufacturers of components for oil burners for boilers is assessing tariff charges as well. Most of the tariffs set by the US are designed to hit China the hardest to push manufacturing back to the US but many other countries are being affected as well. The US and South Korea revised their trade agreement back in May and the US exempted South Korea from the 25% steel tariff they imposed but their exports are now limited to 70% of their previous average. South Korea is also still subject to a 10% tariff on aluminum. LS M-tron (LS, NH Boomer, Case Farmall A), Daedong (Kioti) and Tong Yang Moolson (TYM - maker of TYM, Rural King, some Mahindra and owner of Kukje (Branson) are all Korean companies and will be affected by the tariffs/trade agreement. Kubota, Yanmar (Yanmar tractors, motors in Deere and others) , Iseki (Massey), Shibaura are all Japanese manufacturers - the US is still working on a bi-lateral trade deal with Japan. Japan is currently being hit with the 25% steel tariff until a trade agreement possibly exempting them is finalized. Many components and/or whole tractors are sourced from these 2 countries and as the year progresses this will have an effect on pricing and availability.
If inventory becomes affected and dealers have less inventory to sell or lead times start pushing out from material shortages then you can expect dealers to tighten up their discounting. About 1-2 months ago I noticed John Deere dealers were splattering actual prices for equipment all over Tractorhouse and today they are back to mostly "call for price" which is that annoying tactic us tractor buyers are stymied by but which protects dealers from exposing themselves to losses due to prices that are not adjusted for market conditions. E.G. - On 07/31 I posted a link to a listing on Powerplace, a John Deere dealer, for a 2032R which listed the tractor with a $6k discount. Powerplace has been listing their tractors with a discount for over a year but on August 1st the pricing discount was removed and now the list price only is being posted on their site for almost all their tractors. I think that website pricing strategy change is foreshadowing possible price increases.
Financing is another avenue that will mostly affect those purchasing new tractors and using in-house financing. The Federal Reserve has raised rates from .75% to 2% in the last 2 years and they are contemplating 2 more increases before the year is out. This is costing customers more $$ per month and affecting monthly payments (also think car rates, mortgage rates, your credit card rates as well) My bigger concern is that some 0% offers will move to 1% or 2% because of increased borrowing costs by the manufacturers and could profits from financing be considered as an offset to increased costs manufacturers are experiencing. The end result for us, the consumers, is increased cost of both tractor purchase and financing cost.
The upside to the trade tariffs is the creation of new manufacturing jobs in the US. The downside is what is looking to be price increases at least in the short term before steel mills in the US come back to full manufacturing output. Anyone that is shopping for a tractor has to move at a pace that is comfortable for them - I looked at tractors online for at least a year and once I visited dealers and test drove tractors my preconceived notions of what I wanted changed and evolved until I made my purchase - but if you are looking right now you may want to up that pace a little and make that decision or expect to pay more because I agree with Neal @ Messick's that price increases are coming based on what I am seeing in the industries I am involved in. I'm sure some will respond to this post that the competitiveness of the market will keep everything in line but if Kubota or John Deere are forced to make price moves then it won't be long until you see the other manufacturers adjust as well.