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Super Member
A valid point. If I were spending 45K on a p.u., I'd want to last a lifetime. For a struggling car company, there is just no large isolation consumers sale point to justify a 45K p.u. and yet that was one of the head liners at a manufactuers auto show I worked back in January. I saw that truck and said to myself, "This company is doomed". The size of yesteryears full size pu was the size of the current day Dakota. They got so large not to carry more as they were selling them mostly to homeownwers and not contractors. No they got so large was because they played the psychological game that a bigger truck meant a bigger manhood. Match the pu to a Kenworth size vehicle and you'd sell trucks. they were correct but now our egos became less important and reality showed up in town for which they had no answer. Even Dakotas are 35 K. All silly stuff enough to sink a car company. They are also going to have to cut advertising cost. One night I counted 54 car commercials from 7 pm to 10 pm. If you build good , pertinent cars where pertinent is the key word here, you don't have to feel as if you need to ram your product down people's throats with excess, annoying commercials to make sales, The pertinency with realistic pricing will sell cars for you.
