IslandTractor
Super Star Member
- Joined
- Sep 15, 2005
- Messages
- 15,802
- Location
- Prudence Island, RI
- Tractor
- 2007 Kioti DK40se HST, Woods BH
Well it sure isn't the Aerospace Rockwell Industries I made electronic components for back in the 80's an 90's...at least not any more
A little online research leads me to understand that Rockwell was originally Delta a true American company but the name been so passed around it kind was lost in the shuffle. B&D had it for a while but is now owned by a Chinese Company and of course the manufacturing is over there right along with other brands.
Some banter on this forum says Rockwell USA is now headquartered in South Carolina and some engineering people from some of the other tool companies changed over with the new ownership
https://www.rockwelltools.com/en-US/Default.aspx
But with the "seen on TV marketing" kind of tacky hey! :shocked:
Global marketing to America is like change a few knobs and make it a different color and we will call it a new brand. So much stuff is so similar today because only a few holding companies own most all the trademarked names its like the future is going be only one item..in your choice of color :laughing:
My grandmother always said "you can have any flavor ice cream you want as long as its vanilla" I think she was ahead of her time she should have been in marketing![]()
That is my impression of Rockwell too. They seem to have nice products (I own their JawHorse) but I rather doubt they are doing more than slapping their name, color scheme and a few modifications on to products designed (?co-designed) and manufactured by a variety of Chinese companies. Nothing wrong with that but it doesn't inspire confidence in how long they will be around and implies that spare parts and perhaps even batteries may be difficult to acquire sometime in the (near) future. No such concern with Makita, Bosch, DeWalt, Milwaukee, Fein etc.
I recall buying a full set of battery powered tools from Costco labelled "Kawasaki" or some such recognizable name. Clearly not the Kawasaki of motorcycle fame. Parts and batteries were essentially unavailable as was technical support. Although I do believe that Rockwell is a step or two above that sort of "slap a famous name on it" type of marketing I'm not sure they offer any real advantage other than pricing over the established manufacturers. Anyone want to buy a Westinghouse, Sylvania, or RCA product these days???.