Oneupsmanship on the competition, keeping up with the Joneses, and the next shiny new aesthetic were the driving forces for automakers--prettier, faster, better economy and towing... future government emissions requirements will change things significantly. In a couple decades the complaint will be back to not having enough power to get out of your own way. There will always be emissions exempt vehicles for towing and transport, but commuters are about to get a lot smaller and more sluggish, unless the fuel source and technology changes...