Right now due to the chip shortage finding anything, new or used, is a challenge. Last year at this time I was shopping for a pickup while wondering if I would be better off waiting; but didn't want to dump any more money into my Ranger and needed something. I was looking at new but ended up with a low mileage Colorado. I'm thankful now that I didn't wait.Those aren't the people I mean. I currently live in the metroplex, there are a ton of pickup owners who have them 100% as a masculinity signal. They don't tow anything, but they have hitches to show their team allegiances.
The issue with your premise is that if those people were not needlessly driving up the new prices, you could either buy new or buy used for much less. I am in the market and it is rare to find a 4wd pickup being sold used that is priced low enough to make it preferable to new. It used to be a vehicle dropped in value driving it off the lot. Now, the initial drop is much, much less and the financial benefits in terms of interest rates are better for new...of course, if you have the cash to buy that would not matter.
At the time I was considering a 3/4 ton, 4x4 regular cab... list price for any of the big three, without all of the bells and whistles was around $37K.