I have a couple of the HF 20 tonners (one that replaced the manual one on my press, one "floater") and I replaced the manual one on my cherry picker with the air version - they work the same as the manual one as far as positioning.
Meaning - the pump part must be BELOW the rest of the jack, and the filler plug needs to be (sorta) up. This lets the pump not "starve out" and (hopefully) not let the fluid seep out of the (not always) sealed filler plug.
Reality - they will work fine on their side, but you may need to play with it to find the sweet spot. If you're off too far, it will suck air.
Reality #2 - I would NOT build your device and THEN get the jack - better to have the jack in hand, play with it to find its favorite "attitude", and then figure out how to incorporate it into the pipe bender.
Haven't seen the 20 tonners on sale for a while, got mine for just over half what their regular (if there is such a thing at HF :=) price... Steve